Claygent

Claygent is a paid SaaS platform that uses AI agents to research target companies and individuals for go‑to‑market (GTM) teams, delivering enriched prospect data and automated outreach workflows. It is aimed at GTM teams of any size, from early‑stage startups to enterprise sales and marketing groups, and pricing is available on request rather than listed publicly. The platform also centralizes first‑ and third‑party data sources for easier CRM enrichment.

What it does

The platform ingests signals from multiple data providers, matches them against a company’s ideal customer profile, and surfaces actionable profiles for sales and marketing outreach. Users can configure a Waterfall pipeline that pulls data from over 200 providers in the Data marketplace, then applies Signals and Intent filters to capture events such as job changes, promotions, or funding rounds. Once a prospect meets the criteria, Claygent’s native Sequencer can launch multi‑channel outreach sequences, automatically logging each touchpoint back to Salesforce or the user’s CRM. Ads Sync extends the workflow by creating look‑alike audiences on LinkedIn, Meta, and Google, allowing paid campaigns to target the same enriched list. The Agent plugin lets developers write custom code that runs inside Claygent via an API and CLI, enabling bespoke data transformations or integration steps without leaving the platform. Integration with Salesforce ensures that enriched records update existing leads, while the platform’s built‑in analytics track pipeline contribution and signal conversion rates. Teams can also export the curated list to CSV or push it directly into LinkedIn Sales Navigator for manual follow‑up.

Additionally, Claygent’s Audiences feature consolidates first‑ and third‑party data sources to build unified audience segments that can be synced across ad platforms, simplifying ABM initiatives. The Reverse ETL capability pulls enriched prospect data back into data warehouses, supporting reporting and downstream analytics. For organizations that rely on inbound lead generation, the platform can automatically match inbound contacts to the closest intent signals, improving lead scoring accuracy. The solution also offers a library of pre‑built templates for common outreach sequences, reducing setup time for new campaigns. All of these functions are accessible through a web UI that respects role‑based permissions, allowing GTM ops to delegate tasks while maintaining data governance.

Key features

• Claygents – AI‑driven agents that continuously crawl and update prospect information based on defined criteria.

• Signals and Intent – Real‑time tracking of job changes, promotions, funding events, and other intent signals to surface timely outreach opportunities.

• Data marketplace – Access to over 200 third‑party data providers in a single catalog, enabling users to enrich records without leaving the platform.

• Ads Sync – Automatic creation and synchronization of targeted ad audiences on LinkedIn, Meta, and Google from the same prospect list used for outbound outreach.

• Sequencer – Native multi‑channel sequencing engine that schedules emails, calls, and social touches while logging activity back to Salesforce.

• Agent plugin – Extensible API and CLI that lets developers embed custom code or external services directly into Claygent workflows.

• Waterfall – Configurable data‑ingestion pipeline that prioritizes sources and de‑duplicates records across the marketplace.

• Audiences – Unified audience builder that merges first‑ and third‑party data to create look‑alike segments for ABM and paid campaigns.

• Reverse ETL – Export of enriched prospect data back into data warehouses or BI tools for analytics and reporting.

• Templates library – Collection of pre‑designed outreach sequences and data‑enrichment recipes that accelerate campaign launch.

Who it's for

Typical users are GTM professionals such as sales development representatives, account executives, demand‑generation managers, and revenue operations analysts at companies ranging from early‑stage SaaS startups to large enterprises. The platform is especially popular with teams that need to scale outbound prospecting while maintaining data quality, as evidenced by its adoption by more than 500,000 leading GTM teams. Industries that rely heavily on account‑based marketing—technology, professional services, and fintech—find the combined research, sequencing, and ad‑sync capabilities useful for coordinated campaigns.

Pricing

Pricing for Claygent is not published on the website; the product is offered under a paid model with quotes provided on request. Prospective customers must contact the sales team to receive tiered pricing information, which typically includes access to the core AI research engine, data marketplace credits, and the suite of automation tools.